If you don’t want to shell out thousands of dollars a month for an SEO agency, you’ll need to do the work yourself. This is where the SEO tool comes in.
To win with SEO you need to do two things:
- Focus on technical SEO( On-page, off-page).
- Provide best quality content.
- Increase the number of backlinks.
In my 3+ year career in digital marketing, I’ve come across hundreds of SEO tools. And I promise you, they are not all equal. Great SEO tools enable you to:
- Check your site domain.
- Do market research and gather competitive intelligence.
- Find search arbitrage areas by choosing the right keywords and getting backlinks.
- Keep track of your personal Google rankings
- And the best tools do it all in practical and easy-to-use dashboards
I have compiled a list of the five best SEO tools (plus two that are 100% free) that will help you improve Google search optimization for your website. We’re talking about tools outside of Google Analytics – tools that are guaranteed to help you stand out in front of Google and crush it with SEO!
1. Types of Technical SE0 and importance of Technical SEO
1.1 Reading Rainbow Tip:
In the beginning (think the early 2000s), the SEO process was simple but over the years the entire SEO process has become complex.
When optimizing a website for search engines, you have to think of hundreds of rules to satisfy the different ranking factors of search engines and at the same time satisfy your users.
To make it easier to deal with, the SEO industry comes up with different types of SEO. Each type is responsible for several SEO rules.
1.2 Types of Technical SE0:
- Technical SEO
- On-Page SEO
- Content Seo
- Off-Page SEO
- Local Search Engine Optimization
- SEO for mobile
- E-commerce SEO
The most important is technical, on-page, and off-page SEO.
1.3 Best Tools for SEO in 2022
There are one too many SEO tools, it can be overwhelming So today I’m going to break down my favorite five SEO tools.
if you are an entrepreneur, you need something powerful, fast, and simple. Let’s face it, you don’t have the SEO army and time to waste on 10,000-word keyword reports. You need high-impact, structured recommendations.
you can click on this button, page one, ranking potential, and you put in your URL and it’ll tell you all the keywords that you can rank page one on, based on your domain authority, your on-page SEO, how long your site’s been around.
1.3.3 Click Flow:
It’s used to test your title tags and your meta description. This is great because a lot of times you can boost your rankings, not by building more links, but just by getting more clicks.
As an agency, you need all your data in one place. The best tool for agencies should allow you to quickly navigate each client campaign to monitor rankings, backlinks, and more. An agency-wide tool should automate your reporting and make client dashboards easy. Semrush does it all.
1.3.5 Google trends:
Of course, one of my least favorite tools is Google trends. It allows you to explore new opportunities and find a lot of great keywords and categories to go after, especially what’s trending
1.4 Two Best Free SEO Tools and Software
1.4.1 Google Search Console:
There are a hundred or more free SEO tools out there. To be honest, most of them are rubbish. These are the only three worth considering.
Google Search Console contains some of the best SEO information on the Internet. why? Because it is a tool that Google itself offers to marketers.
1.4.2 Keywords Everywhere:
Keywords Everywhere is a browser add-on for Chrome and Firefox. It shows you monthly search volume, CPC, and keyword competition data from multiple APIs.
1.5 Best practices of Seo in 2022 (updates)
1.5.1 Improve your Voice Search or Voice Search Browse
The number of users who resort to voice search in the process of querying on Google is increasing day by day. Thus, voice search has become one of the most important factors for obtaining high-ranking in-search results.
1.5.2 Build a diversified base of backlinks
According to Google, backlinks are an essential primary factor in ranking web pages on the results page. It helps Google understand and explore the content of your website. Low-quality backlinks such as comments at the bottom of a blog, or paid links are no longer of much use and are not considered White Hat SEO techniques.
1.5.3 Don’t forget the technical aspect of your site Technical Optimization
Web pages on your site cannot attract more traffic if they have a lot of technical issues. Always remember that a high-quality webpage should be free from bugs and technical issues, to prevent users from escaping from your site.
1.5.4 Activate the AMP feature for mobile phones
AMP is an abbreviation for Accelerated Mobile Pages
This feature is an initiative launched by Google to create responsive pages and loads on mobile phones. It has the advantage that it shows content in a format that is easy to view on small screens such as mobile phone screens or tablets.
1.5.5 Rate the site by web crawlers Crawlers
Web crawlers give you a general idea of how the web pages on your site are performing when they rank in search results. Where it provides you with a list of necessary improvements and various technical problems such as:
- Duplicate content.
- Broken pages.
- Metadata problems.
- Problems with page titles
1.5.6 Focus on the content & improve the user experience
Google and other search engines strive to provide high-quality and relevant results to users who perform a particular search using these engines. If your page content is of low quality, this will naturally lead to a high bounce rate, meaning users leave your site after browsing only one page.
Conversely, if users spend more time on your site, Google will consider that webpage to give them information related to what they are searching for, which results in a higher ranking for you on search results pages.
1.5.7 Improved page loading speed
Undoubtedly, web pages that load more quickly often rank higher in search results pages, and bring in more visitors than those that take a long time to load and display content.
Most tools do some or all of the above. Choose wisely and learn more about SEO with a few of my other posts.